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igh Quality Scores Mean Lower Pay-per-click Costs
Adwords High Quality Scores typically lead to lower costs and better ad positions. The AdWords system works best for everybody – advertisers, customers, publishers, and Google – when the ads we show are relevant, closely matching what customers are looking for. http://webmarketingtoday.com/articles/111337-High-Quality-Scores-Mean-Lower-Pay-per-click-Costs/
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