If Yodle's study can be applied to a wider range of businesses, then businesses are not taking ratings and reviews seriously. http://streetfightmag.com/2014/02/25/study-only-13-of-small-businesses-invest-in-reviews/ This is in contrast to the 85% of consumers using the ratings and reviews to make their buying decisions. http://searchenginewatch.com/article/2278033/Local-Business-Reviews-Read-By-85-of-Consumers-Survey
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