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What is SEM? Depends on Who You Ask

Why is it that people do not understand there is a separation between marketing and advertising when it comes to the web?  It may have been looked upon the same in the old timers world, but the web clearly creates a separation between a marketing process and a technology task.  http://searchenginewatch.com/article/2339862/What-is-SEM-Depends-on-Who-You-Ask

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