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Ducati Motorcycle Dealership Coming to Birmingham

The upscale Italian motorcycle manufacturer was approved to open a dealership on South Old Woodward.

Birmingham has a , a and pending final approval, it could be the home of Michigan's only Ducati motorcycle dealership.

At its Monday night meeting, the Birmingham City Commission approved a request to sell the high-end Italian motorcycles as well Ducati sportswear at 394 S. Old Woodward Ave.

Motorcycle sales are a regulated use under Birmingham City Code, making City Commission approval necessary.

The dealership will be run by Daniel Cable, owner of DJC Moto, Ltd. in Rochester Hills and former operator of Cauley Ferrari in West Bloomfield. The space will include a 3,200 square-foot showroom and a service area in the back. According to a report from the , there are no plans for outdoor storage.

According to Cable, Ducati was founded in Bologna, Italy in 1926 and since then, only builds a small number of motorcycles each year, selling them at a premium — starting at $10,000, Cable said, though some models go for $75,000. Cable said the brand has grown by 48 percent in the past three years.

There are no exclusive Ducati dealerships in Michigan, Cable said, though the motorcycles are currently available at two dealerships in Kalamazoo and Clinton Township.

"Ducatis are always described as the Ferrari of motorcycles," Cable told the City Commission. "That's why I want to be in downtown Birmingham. It's the perfect venue for something like this."

Cable said he expects to sell between 100-150 new motorcycles per year, noting the impact on the surrounding neighborhood shouldn't be noticeable. All test drives, he said, would likely take place on nearby Woodward Avenue.

"I believe that this is a great fit for downtown Birmingham," Cable said. "Because of the upscale Italian image, and low volume exclusivity, it fits into the 'boutique' type image that makes Birmingham the destination that it is. Ducati is a powerful brand."

Commissioners said they were a fan of the project, voting in favor 7-0. "I think you have a great concept," Commissioner Tom McDaniels said. "I wish you all the best of luck."

Cable now says that he is awaiting final approval form Ducati North America before he moves forward.

Clarification: This article has been updated to reflect that Daniel Cable still awaits final approval from Ducati North America.

Kyle Morgan September 07, 2012 at 04:38 PM
Big mistake - mark my words, it will encourage riders to loiter downtown - even the ones that won't set foot in the dealership.
DUCAVEL September 10, 2012 at 07:03 PM
So what's wrong with that Kyle? The ham has a lot of verse society loitering around on a daily basis. I think it a great idea to be ripping up and down the old wood on fast machines with screaming pipes lol
Don Tujaka September 23, 2012 at 10:09 PM
Just like those people that go into town to drink and eat and never buy any jewelry or furs. Do you remember the horrors of those near-do-well gangs from Cranbrook and Detroit Country Day fighting over who makes the best Lacrosse stick or which dry cleaners has the best shirt service. Just the glare coming off of the newly veneered teeth of the Bham Ducati owners will cause accidents out on the street. I will continue to make the trek out to the East side where any real Ducati owner knows where another Ducati shop is. Please do you homework before reprinting the press releases. Don 860 GT, ST4s ABS
Don Tujaka September 23, 2012 at 10:14 PM
PS DUCAVEL, I agree, Old Woodward needs some carbon fiber and Termignonis to liven things up a little.

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