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Magic of Birmingham

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Get ready to shop at one of Birmingham's most anticipated shopping events of the year.


Adding to the beauty of the downtown area decorated for the holidays, the crowd-drawing magical event offers exciting extra incentives for shoppers. Shoppers can look forward to live carolers near storefronts, the Santa House, carriage rides and more.


New this year, take a break from the cold weather in a warning tent next to the Santa House from 1-4 p.m. in Shain Park.

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