quality skin and hair care, is revving up for its fifth annual Kiehl’s LifeRide for amfAR, an 11-day philanthropic motorcycle ride
from Milwaukee to New York City from August 2 - August 12 which will raise
funds and awareness for amfAR,
The Foundation for AIDS Research. For the first time, metro
Detroit is hosting a stop along this year’s ride, complete with a public
event at the Kiehl’s store in The Somerset Collection, where hundreds of
cheering fans will greet and meet the celebrity LifeRiders as they ride into
the Motor City, learn more about amfAR
and contribute to the cause.
Who: Daniel Cascardo, Detroit artist, Dane Slater, Mayor, Troy, MI, Chris Salgardo, President, Kiehl’s
USA, Eric Muscatell, Vice President of
Development, amfAR, The Foundation for AIDS Research.
As well as Kiehl’s LifeRide for amfAR
riders: Chris Salgardo, Ben Cohen,
World Cup Rugby Champion, Conrad Leach, artist, Gilles Marini, actor, Grant Reynolds, actor, Teddy Sears,
actor and Milissa Sears, actor.
Schedule of Events:
·11:30 a.m.- Art
Action Experience by Daniel Cascardo
begins
·12:00 p.m.- Arrival of Kiehl’s LifeRide for amfAR riders
·12:15 p.m.- Special presentation of check to amfAR including Chris Salgardo, Mayor Dane Slater and Troy Chamber of Commerce President Topouzian
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Why:
· Troy Mayor
Dane Slater and Troy Chamber of
Commerce President Ara Topouzian will proclaim August 6 “Kiehl’s LifeRide
Day” in Troy.
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· Kiehl’s will
introduce a Limited
Edition Ultimate Strength Hand Salve, a jumbo size of the company’s classic formula and customer favorite.
100% of Kiehl’s net proceeds from the sale of this product, up to $25,000, will
benefit amfAR. The Limited Edition
Ultimate Strength Hand Salve will be available in a specially designed
7.8.oz size, and is adorned with a red cap. $28.50
· Guests can take
part in the live painting Art Action Experience with Detroit’s own Daniel
Cascardo.
· Photo
opportunities with the LifeRiders
· Power
station refreshment bar with Detroit’s favorite foods, including Garden
Fresh Salsa, known for its No. 1 refrigerated salsa and tortilla chip in
the deli; and the Detroit Popcorn Company, providing ready-to-eat,
gourmet popcorn products & more to Detroit since 1923.
· Celebration discount of 15% on all purchases at the Kiehl’s store at The Somerset Collection on August 6, with the exception of
charitable products and value sets, to donate the difference to amfAR, up to a
$125,000 total donation.
At
the conclusion of this year’s ride, Kiehl’s will have raised $1,025,000 for
amfAR via motorcycle rides and event donations. To learn
more about the ride, the LifeRiders and amfAR, visit www.Kiehls.com/LifeRide.
