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Local Voices

FIAT Advertising Executive Presents "The Fiat Brand Storyscape" at April 16 MSED Meeting

Casey Hurbis, the head of FIAT Brand Communication and Advertising, will present “The FIAT Brand Storyscape” and share the importance of creating a story to connect customers to a brand at the Marketing & Sales Executive of Detroit (MSED) seminar on Wednesday, April 16.

The presentation will provide information on the successful launch of the FIAT Brand and the role social media played in bringing the brand to life.

Hurbis has been responsible for re-establishing the FIAT Brand in America. Some of his buzzworthy projects include the Super Bowl commercial featuring supermodel Catrinel Menghia, Charlie Sheen’s “House Arrest” commercial, and most recently the “Mirage” campaign featuring P. Diddy and the hit song “Happy” by Pharrel Williams.

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The event will be held at Golling Fiat at 34500 Woodward Avenue in Birmingham. It will begin with registration and networking at 6 p.m., presentation at 6:45 p.m. and a second networking session at 7:15 p.m. Parking is limited, but additional parking will be available in the lot behind the dealership, off of Bowers Street.

The cost for the event is $20 for MSED members and $60 for non-members. To register or receive more information, contact Meeting Coordinators at (248) 643-6950 or visit the MSED website at www.msedetroit.org.

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Founded in 1988, the Marketing & Sales Executives of Detroit (MSED) is a non-profit association of accomplished sales and marketing professionals that recognize the powerful advantage of building and nurturing relationships with their peers and their community. MSED provides the network and resources to advance new thinking, exchange counsel, ideas and new business; and help its members advance their sales and marketing careers. MSED contributions to charities and its own scholarship program help foster the value of the sales and marketing profession in the community.
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