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Local Voices

ELIZABETH BOCK APPOINTED SENIOR GENERAL MANAGER OF LIFE TIME ATHLETIC BLOOMFIELD TOWNSHIP

BLOOMFIELD TWP., Mich. (April 8, 2014) – Officials from Life Time – The Healthy Way of Life Companysm (NYSE:LTM) announced that health and fitness industry veteran Elizabeth (Beth) Bock will serve as Senior General Manager of Life Time Athletic Bloomfield Township, the company’s first Life Time Athletic location in Michigan. Life Time Athletic Bloomfield Township, an exquisite sports, professional fitness, family recreation and spa athletic resort, is under construction at 4106 Telegraph Road. Once completed, it will become SE Michigan’s seventh Life Time facility, joining Life Time Fitness locations in Canton Twp., Commerce Twp., Novi, Rochester Hills, Shelby Twp. and Troy.

“With the introduction of our first Life Time Athletic destination in Michigan, we are thrilled to have Beth at the helm of our most prestigious brand,” said Jeff Zwiefel, Life Time chief operating officer. “Her extensive experience with Life Time and commitment to a healthy way of life are the perfect combination to ensure our members are served with the absolute best place, programs and people.”

A native Michigander and lifelong resident currently residing in Washington, Mich., Beth is a longtime leader at Life Time and has served in a variety of roles since 2001. Beth was promoted to General Manager in 2007, and has since served in that role at Life Time Fitness locations in Rochester Hills, Troy and Shelby Township.  She will oversee operations of Michigan’s first Life Time Athletic when the Bloomfield Township location opens this summer. 

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“I am beyond thrilled that Michigan is getting its first Life Time Athletic location, and proud to be a part of the team bringing this unparalleled health and wellness experience to the community,” said Bock. “Metro Detroit has definitely not seen a destination of this kind, and it’s a thrill to introduce everyone to the Life Time Athletic experience.”

The 73,000-square-foot Life Time Athletic Bloomfield Township will boast a comprehensive array of best-in-class programs, services and instructors, beautifully appointed group fitness, cycle, Pilates and yoga studios and an indoor lap pool, as well as the finest, most up-to-date cardiovascular and resistance machines available anywhere. Life Time Kids Academy, a new and unique membership program designed especially for kids from three months to 11 years, will provide a full spectrum of enriching and engaging activities. In addition, Life Time Athletic Bloomfield Township will offer LifeSpa: a full-service, lavish day spa offering the latest in massage and relaxation therapy, and a comprehensive range of body, hair, nail and skin care services. The LifeSpa and LifeCafe will be open to members and non-members.

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Life Time has opened a preview center for potential members at 4036 Telegraph Road in Bloomfield Township while the club is under construction. A limited number of memberships are available.  For more information, call 248.282.4300, visit lifetimefitness.com/bloomfieldtownship or facebook.com/LifeTimeAthleticBloomfieldTownship

 

About Life Time Fitness, Inc.

As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest — or discovering new passions — both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables members to achieve this by providing the best programs, people and places of uncompromising quality and value. As of April 2, 2014, the Company operated 109 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.

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