Brogan & Partners adds Michigan First Credit Union to client roster

Michigan First Credit Union Selects Brogan & Partners

BIRMINGHAM, Mich., Feb. 6, 2014 — Michigan First Credit Union has hired Brogan & Partners as its agency. Ellyn Davidson, managing partner for Brogan & Partners, made the announcement.

Brogan & Partners will act as lead agency for Michigan First’s marketing communications and messaging, including strategy, creative production and paid media placement. The work will begin immediately. 

“We’ve begun to create a lot of momentum around our unique value proposition—as a wholly member-centric, customer service-driven technology leader—and now require a lead agency partner to support our overall growth objectives,” said Michael Poulos, President and CEO for Michigan First. “We selected Brogan & Partners largely because of their history of delivering groundbreaking creative and our complementary core values.”

With a rich history of supporting the educational community in metro Detroit, Michigan First has continued to lead its industry in member service, new technology and community outreach.

“Brogan & Partners is excited to be working with Michigan First,” Davidson said. “They are a leader in member experience, and enthusiastic early adopters of technology that fosters positive financial experiences. We look forward to helping increase awareness of this wonderful institution so that more people may join.”

About Michigan First Credit Union

Founded in 1926 by a small group of Detroit teachers, Lathrup Village-based Michigan First Credit Union (MichiganFirst.com) has grown into a more than $670 million financial institution serving more than 90,000 individuals and local businesses in Wayne, Oakland and Macomb counties. An industry leader in consumer-focused technology and dedicated customer service, the credit union is also a significant supporter of local financial education and community organizations through the Michigan First Foundation, which donates $150,000 to more than 85 local nonprofits each year. For the latest news, and events, follow Michigan First on Twitter at http://www.Twitter.com/MichiganFirstCU or "Like" Michigan First on Facebook http://www.Facebook.com/MichiganFirstCreditUnion.

About Brogan & Partners

Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and specialties in health care marketing and marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.

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