Business & Tech

Did You Use Social Media to Shop This Holiday Season?

According to a recent report, 21 percent of holiday shoppers said they planned on buying gifts from their smartphones. Were you one of them?

If you used your smartphone, or deals you found on Twitter or Facebook, to shop this holiday season, you were not alone.

According to Deloitte, a national auditing firm with offices in Detroit, Midland, Lansing, Grand Rapids and Ann Arbor, 21 percent of holiday shoppers said they planned on buying something from their smartphone in 2011.

Meanwhile, according to ComScore Inc., which tracks digital business analytics, 91.4 million people in the United States owned smartphones during the last three months of 2011 and of that number, those access social networking sites or blogs jumped to 33 percent of total smartphone users. Downloadeded applications, such as apps, were used by 44 percent of smartphone users.

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This trend isn't new to Birmingham boutique owners Cheryl and Karen Daskas, who own on Maple Road. The pair recently told the Detroit Free Press that at the beginning of December, they tweeted that their private-label Tender tights were on sale for $10.

"We sold out thousands of pairs in a few days," Cheryl Daskas told the Free Press. "Blasting it on Twitter really drove it home. It was a lot of fun."

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