Invite a friend
Magic of Birmingham
Get ready to shop at one of Birmingham's most anticipated shopping events of the year.
Adding to the beauty of the downtown area decorated for the holidays, the crowd-drawing magical event offers exciting extra incentives for shoppers. Shoppers can look forward to live carolers near storefronts, the Santa House, carriage rides and more.
New this year, take a break from the cold weather in a warning tent next to the Santa House from 1-4 p.m. in Shain Park.
More About Birmingham Principal Shopping District
The Principal Shopping District was formed to unify businesses throughout Birmingham, as well as to create programs and events that promote Birmingham's retail core. The department website includes a directory of Birmingham businesses, and provides visitor information and maps of the city and its parking. The office is located in the Birmingham Municipal Building on Martin Street.
Other events here
- 2013 Day on the Town Sat, Jul 27, 9:00 am–9:00 pm