Chevy Picks Birmingham to Celebrate Centennial During Dream Cruise
As a sponsor of the Woodward Dream Cruise, Chevrolet will be setting up in Birmingham on Aug. 20 as part of its centennial celebration.
Chevrolet is 100 years old this year, and it's celebrating in Birmingham.
Though officially one of the sponsors for the 2011 Woodward Dream Cruise, Chevrolet will be setting up in Birmingham between the 555 building on South Old Woodward and Lincoln Avenue — technically making it part of the Birmingham Cruise Event going on that day as well, said John Heiney, director of Birmingham's Principal Shopping District.
As part of its centennial celebrations, Chevrolet will begin the day at 9 a.m. Saturday with a parade of 100 cars from the Michigan state fairgrounds to Pontiac, ending in Bloomfield Hills.
At the Chevrolet tent on Old Woodward, the car brand will have nearly 300 classic cars as well as some of its newest models, entertainment and interactive product displays. WCSX-FM, 94.7, will broadcast live from the site all day.
According to Heiney, the Chevrolet display will also feature:
- Historic Chevrolets from the General Motors Heritage Center
- Classic Chevrolets from the 1950s, ‘60s and ‘70s owned by GM employees, picked specifically for the Dream Cruise at the UAW-GM Car Show on July 27
- Current Chevrolets models, including Camaro, Corvette, the new Volt and Sonic
- Chevrolet vehicles from the Transformers movies
- A Volt lounge
- A collection for Cell Phones for Soldiers
In addition, Guy Fieri, chef and host from The Food Network, will make a special appearance sometime Saturday, Heiney said.
Chevrolet’s actual birthday is Nov. 3, and so far, it has launched a website, Chevy100.com, that’s part history lesson, part updates for centennial celebrations and part interactive platform where users can vote for their favorite Chevrolets.
GM also has launched a Facebook page for the centennial and a Pandora station. The Pandora station features Top 100 songs that mention the brand, including "American Pie" by Don McLean and "Little Red Corvette" by Prince.
“Chevrolet has sold more than 200 million cars and trucks around the world, and Chevys have touched the lives of countless owners, families and fans,” said Chris Perry, vice president of global Chevrolet marketing and strategy, in a statement.
“It is fitting that we mark our centennial by recognizing these connections and celebrating Chevrolet’s role in peoples’ lives,” he said in the statement.