Discover the newest way to unwind and relax in Birmingham: Elements Therapeutic Massage will be opening at 755 E. Maple Rd. in the Kroger shopping plaza on Feb. 4.

Unlike other massage services that primarily offer Swedish massages (meant for gentle stress relief and relaxation), massage therapists at Elements — a company based in Highlands Ranch, CO with studios across the country — will specialize in deep-tissue massages, prenatal massages, hot stone massages and sports massages.

"There is huge growth potential for Elements in the health and wellness industry," said Adam Wilensky, the Michigan-born owner of the Birmingham Elements Therepeutic Massage. "We're focusing on providing deep-tissue and customized therapeutic massage services, versus the cookie-cutter relaxation mssage and discount spa services like facials that other massage concepts tout."

Elements Therapeutic Massage will be open seven days a week and welcomes walk-ins. There will also be a membership program allowing clients to receive regular, discounted massage therapy services each month. Additionally, all massage therapists will be state-certified and members of the American Massage Therapy Association.

Upcoming events

• Chamber 411: 8-9:30 a.m. Feb. 3; Birmingham Conference Center
• Business after hours: 5:30-7 p.m. Feb. 8; Rusty Bucket Tavern (42874 Woodward Ave. in Bloomfield Hills)
• Government Forecast breakfast: 7:30-9:30 a.m. Feb. 17, Townsend Hotel
• Member coffee: 8-9 a.m. Feb. 23, A.J. Desmond & Sons Funeral Home (32515 Woodward Ave. in Royal Oak)
• Business after hours: 5:30-7 p.m. March 7, Chen Chow
• Healthcare Forecast breakfast: 7:30-9:30 a.m. March 15, Henry Ford West Bloomfield Hospital atrium (6777 W. Maple Rd. in West Bloomfield)

Do you have business news to share? Send information to laura.houser@patch.com.